Watch popular content from the following creators: CALIFORNIA Angel jasmine Alondra Este. Discover short videos related to cholo drawing on TikTok. 0:00 / 3:55 How to draw a CHOLO (cholowiz13) WIZARD AND NAZER 9.9K subscribers Subscribe 7.6K Share Save 1.3M views 10 years ago #thewiz #soundeffects #graffiti CHOLOWIZ13 FACEBOOK.After all, the MENA region is one that rewards long-term effectiveness,” concluded Hegde. ![]() “Lastly, it is critical that our product offerings can stay the course of this market. This is why we’re aiming to strike the right balance while presenting solutions to agencies or brands here in MENA so that it doesn’t overwhelm them,” explains Dickman. “In terms of data-driven technology for influencer marketing, the region is still catching up with international markets. “If certain sectors are doing better in the European and American markets, Tagger aims to leverage business in the Middle East and Indian markets by bringing solutions from those markets here,” he explains.Īnother challenge both Hegde and Dickman are working to overcome is to find the sweet spot. YAAP will also be driving education about the platform in the region by conducting relevant whitepaper research.ĭickman encourages different markets to interact and nurture one another through cross-cultural collaboration. A senior leadership team will be deployed here to strategize the launch of Tagger’s platform,” he further added. We are fortifying the team on the ground as well. ![]() “We’re going to be calling these micro-workshops, which will bring relevant stakeholders into a room, run live demonstrations, and share live case studies. There is a lack of knowledge of data and insights this partnership will bring that to the market,” explains Hegde.Īs a part of this initiative, YAAP has a series of programs lined up for the year. It’s clear that everyone is pretty much using the same set of tools. “Even though there is increased activity in the Middle East, we estimated that the campaign share doesn’t go beyond 300 to 400 influencers, among a market presenting more than 70,000 creators. Tagger Media has been working with clients such as Omnicom, Bose, Tinder, PepsiCo, and HBO Max on delivering an integrated SaaS platform that allows them to manage running campaigns. According to a survey conducted by BPG Cohn & Wolfe in the UAE, 43% of marketers spend up to $10,000 per social media influencer campaign. We wanted to make sure we enter the markets where there is heavy demand and activity in this space,” says Dickman. “Influencer marketing has picked up in most markets to different degrees. ![]() It isn’t about bringing a solution for the sake of it but truly enabling the ease of use,” says Hegde. Tagger’s platform allows them to track relevant metrics such as engagement and reach through a live dashboard. “We aim to make it simple for professionals. We wanted to continue doing what we do efficiently, but we weren’t in a place to shift our focus to a service company,” explains Hegde. “YAAP had been doing influencer marketing for a long time but lacked a strong data-driven technology standing. The partnership brings together the exclusivity of driving effective influence and technical “ease of use” to brands, marketers, and advertisers in the MENA region.Ĭommunicate sat down with Atul Hegde, founder of YAAP, and Dave Dickman, CEO of Tagger Media, to discuss the launch of the latter in the MENA market.īorn out of the ambition to “revolutionize influencer marketing,” the partnership came into action when Hegde and Dickman connected and spotted potential synergies in their business offerings. Global SaaS enterprise solution provider Tagger Media entered the Middle Eastern market through a partnership with influencer marketing content agency YAAP.
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